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Reviews and Giveaways
Sometimes, some of the best ways to help a community are through reviews and giveaways. Below are some rocking methods to do just that. With the right giveaway, you can make a massive impact on social media.
We love social media contests because they’re one of the best ways a business can interact with its fans, build a strong community, and generate leads to turn into sales.
In this guide, we’ll cover 25 clever ideas for your next social media giveaway, including types of contests, prize ideas, and some contest page best practices.
Social Media Giveaway Idea #1: Run a Photo Contest
We love photo contests because they get your entrants invested – contestants are more invested when they’ve created something themselves.
On top of that, photo contests help you collect user-generated content that you can use in your future marketing efforts. This is an important way to build trust and spread brand awareness.
Photo contests are particularly great Instagram giveaway ideas. For this type of Instagram giveaway, think of a way to get users to upload a photo of your product in action, or a photo of themselves doing something using your official Instagram giveaway hashtag.
Using an Instagram giveaway tool like Wishpond makes it easy to run an Instagram contest. Keep track of all photo entrants, capture leads with each entry and spread brand awareness like crazy.
Social Media Giveaway Idea #2: Run a Referral Contest
A referral contest helps you generate massive social engagement. Because participants are rewarded with extra entries for sharing your social media giveaway with other people, they’re incentivized to engage with your brand and contest on social media.
This is awesome because it helps you build your social following, and spread the word about your giveaway to your entrants’ friends and family. Whether your referral contest is an Instagram giveaway, a Facebook contest, or more, it’s a brilliant way to generate brand awareness to a much larger audience.
Just make sure you offer an incentive that contest participants will be willing to share your giveaway on their social media channels to win. This could be a free gift, a coupon code, free tickets, or any other kind of free prize your audience can’t refuse.
Social Media Giveaway Idea #3: Run a Branded Hashtag Contest
Creating a hashtag for your social media giveaway allows you to link your entries and more accurately measure your engagement.
Branded hashtag challenges are particularly popular on Tik Tok but they also make for great Instagram contests.
Whether it’s a photo contest or a video contest, get entrants to upload their entry with a branded hashtag. This can help you build up a lot of interest and brand awareness. If your hashtag starts trending, expect to generate loads of valuable user-generated content.
Hashtag contests could include challenges, dance routines, product videos, or anything else that’s fun and easy to create.
When creating your hashtag, use something unique to your campaign – don’t use something generic like “#friends”, or you’ll get a ton of unintentional entries.
SOURCE:
https://blog.wishpond.com/post/115675437375/social-media-giveaway-ideas
Common Questions About Giveaway Contests
Question:
How Can Digital Promotions Help My Brand
Answer:
Online promotions are an essential tool for any modern marketing strategy. They can help you capture leads, connect with your target audience, drive traffic to your store, get customer feedback, and reward your most loyal followers. And they can create buzz and user-generated content on social media, while minimizing and managing brand risk.
Question:
How Can You Run Instagram Giveaways?
Answer:
The most used giveaway type on Instagram is a random draw among all the users that have commented on a post on a brand's profile. These are the steps to follow:
1) Write and publish the giveaway post on your profile. Learn here which aspects you should include in this post so that users know how to participate.
2) When the participation period is over, use an application to import all the participants and select the winner or winners.
3) Announce the winner and ask for the contact data so you can deliver the prize.
Question:
Can I Run an Instagram Giveaway and Get Users to Follow Me?
Answer:
Instagram's promotion policy does not prohibit setting the requirement of following the profile in order to participate in a giveaway so you can ask for it. But, no external app can check if the participants are followers. So you should check this manually after picking the winners and manage it with the alternate winners.
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